Wednesday, May 02, 2007

The Other Side of the Coin

Admin note: A kind friend just informed me that the copy of TDLF that she'd pre-ordered from Amazon had been bumped from her cart. I know that Amazon recently shifted the release date of the book (to the correct one), so maybe that's the cause? In any case, if you've pre-ordered (and to those of you who have - thank you!!), you might want to double-check your cart.

Question of the day: My question has to do with the other angle of freelancing--how does a person with a forthcoming nonfiction health-related book make contact with freelancers to be considered for book reviews, interviews, profiles, discussion of article ideas, etc.? Would love to hear your thoughts on this.

Good question, though I can only answer it from the perspective of a freelancer. But I'm hoping that there are some readers out there who have been in the position of promoting their own books who might chime in with ideas.

There are a couple of ways to go about this. 1) Hire a small PR firm who has reasonable rates or hope that your in-house publicist is proactive. The firm or publicist will take it upon themselves to craft a press release and blast it to all the necessary outlets, as well as come up with other snazzy angles to get your name and book in the press. 2) Write a press release yourself and do that same blast, though this might be harder for you, since you don't have the contacts. That said, I think it's Bacon's that has the email addys of just about every contact you'd ever need, and if you had the time and energy, you could put together a good list on your own. 3) Personally email all the freelance writers and editors you know to let them know about your book. As much as I just chatted about press releases, I tend not to read that many that are sent my way. A personal note or a referral from a contact/mutual friend grabs my attention much more.

So those are my thoughts, but I'm certain that there are a lot of other and better ways to go about it. So what say you, readers? What do you recommend for this book author?


Trish Ryan said...

I love reading author essays, profiles, etc. in magazines - it makes me feel like I know them a little bit when I go to read their book. But I've never known how they land there. Did you send out freelance articles on breast cancer to coincide with the book launch?

Anonymous said...

Thanks, Allison!

- Kelly in Nebraska