Monday, April 21, 2008

Pre-Game Day

So tomorrow, I'm hoping that you'll all bum rush your local bookstore and pick up a copy of the paperback edition of The Department of Lost and Found. I know that a lot of people don't like to buy hardcover books, especially from unknown writers, but most folks are willing to splurge on the $14 paperback ($11 on Amazon!!), so I hope that you will too! (And please spread the word far and wide, via blog, email or just plain old word of mouth.)

Publishing is an interesting business, which I've surely noted before. And what many non-authors don't realize is that the first two weeks (or so) of your book's release can make or break its success. So when the hardcover came out, I implored all of my friends to plunk down their credit cards asap, but a lot of them looked at me blankly and didn't really get the urgency. Here's the thing though: your publisher places all of its cards (and co-op money) into those first few weeks. If the book sells well, they'll continue to support it, and if it does so-so, then that support goes out the window and moves on to some other author who will pin all of his or her hopes on those first critical two weeks all over again.

I recently emailed with best-selling author Joshilyn Jackson, who has written, among other things, the fabulous The Girl Who Stopped Swimming, to let her know that I'd be picking up a copy of her book, and she emailed me back right away, thanking me for purchasing it "the first week," because, to paraphrase her, "we all know how much that first week matters." This is coming from a huge best-selling author, so it seems that no one is immune from these concerns.

Interesting stuff, right?

All of this is a very long-winded way of me imploring you to head out tomorrow or stop by Amazon and pick up a copy!

6 comments:

Larramie said...

Believe it or not I've always had a feeling about those first two weeks. It just makes sense...;)

Laura said...

This seems to be the week where I learn a lot about the publishing process. I love the feeling of supporting a fellow writer - and an excuse to book shop!

Cathy said...

I am a first time poster here! I am learning alot from your blog, some I wish I knew 2 years ago when I started in the publishing world. I am a breast cancer survivor and wrote a memoir about my experience. Sad to say, it really never took off and I have learned that if it doesnt in the beginning as you said people move on! But I continue to try to promote it still as much as I can because I believe that sharing my experience with other survivors can help them. I congratulate you on all of your success and will be sure to pick up a copy of Department!!

Cathy said...
This comment has been removed by the author.
Allison Winn Scotch said...

Thanks, guys! I'm truly indebted for you seeking out the book.

Cathy - tell us the name of your book! It's never too late to promote it! :)

Cathy said...

Hi all!

The name of my book is "Breastless in the City: A Young Woman's Story of Love, Loss, and Breast Cancer" . It is a memoir of my experience as a young widow (my husband was killed when I was 25) , trying to date again, and 7 years later getting dx'd with breast cancer at only 31. I write about being a single girl navigating the dating scene while losing a boob and my hair! No easy task, but then again, dating was never easy right?!!

Thanks Allison!! I appreciate you letting me post the name of my book here! :)