Wednesday, April 23, 2008

I Spy!

So I ran around the city yesterday signing stock and am headed out to sign more today. I figure that this is one easy, if tiring way, to try to make a little dent in the competitive book market...maybe if someone sees the "autographed copy," she'll be more likely to pick up the book to read the back, and from there, buy it. And, as we all know, stats show that autographed copies do sell well.

Another thing I've noticed, just from email feedback, is that people are DEFINITELY more inclined to buy a paperback vs. hardcover. Before I got serious about supporting author friends, I remember feeling this way too, but I'd sort of forgotten about it, to be honest. But yeah, it's a much easier sell this time around. TIME OF MY LIFE is coming out in hardcover, but my publisher is doing a super-big push with it, and I feel confident that with their backing, I won't have to plead with my personal email address book to ensure sales! LOL! A lot of authors like the prestige of being published in hardcover but in terms of pure sales, there is zero doubt in my mind that paperback is an easier route, at least for the unproven writer.

So we're still keeping this contest going all week - don't forget! To recap: post where you spotted the book - I saw it on the front shelves at two Barnes and Nobles and one Borders, all on the Upper West Side of NYC - and you'll be entered for the chance to win a $25 Amazon gift certificate! So come on and post!

5 comments:

Suzanne said...

I received a notice of it in an email from amazon.com. Does that count?

Anne said...

I saw a stack of them front and center on the special B&N table at the ASJA meeting in NY a couple weeks ago. Since the B&N people had to carry all those books over to the Hyatt and then set them up, you know that they only chose ones that would appeal to discerning writers ;-)

Allison Winn Scotch said...

Suzanne-
That definitely counts! You're both officially entered. :)
Allison

Caryn said...

I almost never buy a book in hardcover. I just go through them too quickly. If I can't wait for it, though, I'll request it from the library and they'll get it. One book-buying habit that has changed, though, is that I now really, really try to buy a book within two weeks of its release because it sounds like that makes a huge difference. I can't always do it, but I try, especially if it's a blogging buddy.

Sarah White said...

I saw it at a Borders in Kennesaw, Georgia. I took some pictures of it but I don't know how to post them in the comments.