Going National

If I'm pitching a big national women's magazine with a trend story, should I mention that I covered the general topic this year already. I did a local feature on an example of this trend for a local city magazine. So I have contacts and a general passion for the topic. Should I include this local story in my clips with the pitch or will this turn off national NYC editors...who I assume want something fresh and new? My pitch for the national magazine is broader but it touches on the same general trend I featured in the local story.

Ooh, this is a toughie, and I'm guessing that there are folks out there who have done this, so I'm hoping they'll weigh in, since I've never been in this position.

My instinct is to say that it's fine to mention the previous story IF it's not dated (i.e. older than six months) and IF you can make it "fresh" for the nationals. In fact, if you're going to take it from a local story to a national story, you'll have to put a different spin on it because editors at Vogue aren't going to care what's happening in Ohio unless it's part of a nationwide-trend. So you'll have to answer the question as to a) why is this still relevant six months later and b) what makes this trend applicable to country-wide readers, not just those in Ohio. If you can do this, then I'll argue that you're previous experience is your trump card. I've mentioned before that in your query, you need to convince the editor that you are the sole person who should write this story, and thus, in this pitch letter, I'd list the contacts and experts you'd use and mention that you already have established relationships with them. This gives you a leg up.

That said, I'm open to being swayed as to why you shouldn't mention the previous clip. Thoughts?