Tuesday, August 05, 2008

Spreading the Word

Question of the day: I would like to increase the readership of and was wondering how I could get it added to the "blogroll" of an online magazine. One of the Conde Nast publications would be great (ha! wouldn't it!) but maybe there is a better place to start? How do those publications choose blogs for their sites?

Well, this is a toughie. The Conde Nast pubs, for example, hire bloggers to write for them...for example, I have a few friends who write blogs for Glamour, and these are paid gigs. They're hired in the same way that a freelancer is for the magazine: it's a contracted position. From what I can glean, these folks have earned these lucrative slots by proving themselves to the magazine editors...so it's not as if an editor at, say, Self, is going to stumble upon your blog and decide to link to it.

I imagine that some of the other blogs/sites they link to are sponsored links. In other words, advertisers pay to link up with them OR there's some sort of cross-promotion going on. So, that's not gonna help you either.

If you're interested in hooking up with smaller blogs, the best way I've found is to simply send the blog proprietor a note and ask if you can link to them and vice versa. In most cases, a blogger is happy to add you to their blog roll. (Though I've also found that a blog roll, like mine, can get a little too long and cumbersome. I've been meaning to go through the links to make sure they're all still up to date and current, but just haven't had the time.) Of course, you can also endear yourself to a blogger by leaving comments on the blog and hope that he or she will simply add you out of the goodness of her heart.

Readers, do you have any tips to get in good with the biggie blogs like the Conde ones? Or other tips on getting in with bloggers period?

4 comments:

planetbooks said...

I'm just trying to figure out how to get more book bloggers to look at my site. I have big days (to me big is 100 views) and then the rest of the time it's between 30 and 60 views.
I was thinking of buying the On-Demand video over on MediaBistro.com about driving more traffic to your blog 1 & 2 but still haven't done that yet.
I wonder if I should try snazing things up on my blog but am having trouble coming up with ideas.
I don't really want to to advertising on my blog... but I didn sign up for Amazon's Affiliate program. I just can't figure out how to get the ads onto WordPress.
Thanks for letting me vent. I love you blog and will be receiving you new book TIME OF MY LIFE from Library thing's Early Reviewer Program.
I hope I can invite you to do a guest post on Planet Books once I've read your book and posted my review.
Please come by and check out Planet Books!
~Karen

Suzanne said...

Allison, yes, you do need to prune your blogroll...I clicked on a few in the past, because I consider you such a good source of info, and found that some of the sites are no longer active. And of course, mine is not listed! LOL!

Allison Winn Scotch said...

Suzanne - thanks for reminding me! I'll do it next week when I have some downtime. :)

Allison Winn Scotch said...

Oh, and Karen - thanks for stopping by! I'll def check out your site and will add it to my blogroll (when I finally update it). Hope you enjoy the book!